Amino Release™ the salon tour invitation (metro atlanta)
UP NEXT: ATLANTA IN-SALON CERTIFICATION MAY 18 2026
Making Space for More Pros
salons continue to make space for education.
what began as an intimate in-salon experience designed for salon teams is now a community of professionals growing with Texture Rich.
our next in-salon certification in Atlanta is made possible by iConicallySHEA salon, because they opened the experience to the community. and this is only the beginning.
Ready to host an in-salon experience?
Contact info@probeautydirect.com to coordinate your in-salon education or fill out the form below.
TEXUTRE RICH PROFESSOR
Brandi Maddox
Master Cosmetologist with 15+ years of experience in hair color, hair care, and bespoke hair transformations. Her work is rooted in providing personalized hair care solutions while blending precision, education, and long-term hair integrity.
Say Hello to the System Behind $1k Days — Built for Multi-texture Stylists
✨ Unlock the 12-week Rich Regimen that transforms dry, lifeless hair into shiny, silky, healthy hair that clients become obsessed with.
✨ Create a premium experience that turns first-time clients into loyal, high-value returners.
✨ Build consistent $1K days using only three signature offers—without working more.
✨ Produce flawless results that does the marketing for you.
Texture Rich Amino Release™
Become Amino Release Certified
master the system that changes your textured hair salon experience
express · one step · no rinse · smoothing · amino acid treatment
– designed to temporarily smooth hair for up to 12 weeks or 8 shampoos
– perfect for natural textures seeking the versatility of straight looks and enhanced curl definition with no permanent chemical straightening or harsh chemicals
– defends against color fade, can be used with same-day color
– anti-reversion nanotechnology, improves texture manageability, leaving hair sleek, shiny, and strong
What is Amino Release?
Texture Rich Amino Release™ is a revolutionary textured-hair smoothing system that rewrites everything you thought you knew about strength, moisture + shine — and helps you create a six-figure clientele with one transformational service.
MAY 18 2026 · Private In-Salon Expanded to Host Pro Community in Atlanta
We’re bringing Amino Release certifications back to Atlanta. Starting with the iconic, SHE Salon, SHE's opening its doors for a private certification experience expanded to the pro community. Secure your invite.
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ORIGINALLY PRIVATE, NOW EXTENDED TO THE COMMUNITY
MAKING SPACE FOR MORE PROS
This Is More Than a Certificate.
This is the movement redefining professional multi-texture haircare with a framework that gives you power over your schedule, your pricing, and keeps your clients obsessed.
This experience is made for professional hairstylists.
You know how to silk press.
Your clients say that they love their hair.
You’re consistent. You show up. You keep pouring in.
But the growth you deserve still isn’t showing up in your bank account.
That's exactly what this training changes.
It’s time to elevate your business and get paid your worth.
If you’ve ever said:
- “They say they love their hair in the chair—but I can’t get them to rebook before they leave.”
- “My silk presses look amazing at first, but they don’t last as long as I want them to.”
- “I want to raise my prices, but I’m scared to lose people.”
- “I’m working nonstop and still can’t breathe.”
That cycle ends here.
It’s time to turn a signature service into consistent, scalable income—and get paid your worth.
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education powered by pro beauty direct
Rich Philosophy
Texture Rich blends proteins, lipids, vitamins and minerals together into salon professional, earth infused formulas designed to balance and nourish hair with our science-backed moisture + strength + shine complex.
