Last year was BIGGER. THIS YEAR IS RICHER.  

We’re bringing you FIVE hours of multi-texture hairstyling education with a live artist showcase and panel to inspire NEW looks with NEW products. There is limited capacity for this intimate educational experience.

Who should attend: Hairstylists who want to sharpen their skills and network with beauty industry giants. (21+)

 

THIS IS A HAIR SHOW PARTY.

Sounds by DJ Roots Queen  |  DJ Smartt

Open Bar All-Night

Cocktail Casual Dress Code | Wear Comfortable Shoes Limited Seating

Dress to Impress (Photographer, Videographer, Photo booths)

Our 2025 Platform Artists & Panelists

Greg Gilmore

@greg_gilmore

Global Color Ambassador

Panelist & Platform Artist
Patric A. Bradley

@patricbradley

Colorist & Cut Master

Platform Artist
Colette Brown

@coletteatlantamasterstylist

Short Hair Specialist

Platform Artist
Dereq C

@dereqc

Premiere Cut & Hair Colorist

Platform Artist
Tahirah Carter

@mrs_tahirah

Award Winning Texture Artist

Platform Artist
Josh Hawkins

@thehawkvision_

Celebrity Barber Educator

Platform Artist
Meechie De'Franco

@meechiedefranco

Industry Icon

Panelist
Stephanie J. Luster

@stephaniejluster

President of Essations Inc.

Panelist
Kalena

@kbbsalon

Founder of KBB Salon

Panelist
Jill Burgess

@essenceofjillizm

Global Celebrity Loc Artisan

Platform Artist
Treana J

@tre_ismyname

Healthy Hair Color & Tape-In Specialist

Platform Artist
Porsha

@porshaporche

Award Winning Cut Master

Platform Artist
Mz Lady Lox

@mzladylox

Master Loc Artist

Platform Artist
Leeci

@leeci_lays_hair

The Pony Goat

Platform Artist
Special Guest

Get a Sneak Peek on Instagram

To Be Announced

Platform Artist

Last Year was BIGGER

THIS YEAR IS RICHER

Imagine vibing with your favorite artists in a larger-than-life salon setting, with drinks flowing and music bumping.

LEARN ON YOUR TERMS:

  • 12 HAIR PLATFORM ARTISTS
  • 2 EDUCATION GALLERIES
  • INDUSTRY ICONS PANEL
  • MORE DJS
  • MORE PRODUCT DEBUTS
  • MORE GUEST APPEARANCES

Follow us on Instagram to see last year's event recap.

IT ALL STARTED IN 2006

EDUCATION IS EVERYTHING

We've been empowering beauty professionals worldwide since 2006 – education is literally in our DNA! But in 2023, we said "forget boring classroom vibes". We decided to shake things up and launched Pro Beauty Direct Live.

The industry was hungry for something fresh – an annual destination where talented multi-textured hair professionals could master the latest techniques, see products perform in real-time, and party with their tribe. We delivered the ultimate beauty education experience that's part masterclass, part celebration, and all vibes!

From our #ProBeauties

★★★★★

HANDS DOWN PROFESSIONAL. From the artists to the venue. Will always travel for this one. So happy y'all made it an annual event.

Tish
Baltimore, MD
★★★★★

One word - refreshing. As a stylist that's been in the game for so many years, I loved the modern take on education.

Gigi
Atlanta, GA
★★★★★

The vibe was everything. Everyone dresses up fly. You get to learn while still having fun. I fell in love with hair all over again.

Bre
Cleveland, OH

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