This permanent, non-aggressive hair color cream is formulated with the lowest ammonia content possible to grant the professional and the consumer maximum efficiency and safety. The low alkaline content and Pure Micro Pigments promote color penetration, while respecting the structure of the hair. Does not contain added parabens, SLS, SLES, and THIO.
Color shades ranging from Naturals (Intense, Extra Intense, Medium, Light), Ash, Chocolate, Caramel, Golden, Beige Tobacco, Mahogany, Copper, Auburn, Brilliant, Matte, Superlift Series, to Boosters.